挑戰

作為專業eHR系統供應商，名才的業務已經觸及中國、亞洲、歐洲和北美等國家和地區，立志成為一家全球性企業，創建一個全新的品牌形象來面對日益增加的競爭挑戰。名才深知自己的技術優勢和雄厚實力，它相信自己有能力應對威脅。

Challenge

As a professional eHR system supplier, MCHR has developed their business to the countries of Asia, Europe and North America, aspiring to become a global enterprise and create a new brand image to face the increasing competitive challenges. Knowing its technological advantages and strong strengths, MCHR have faith in their capable of dealing with threats.

機會

在激烈的全球市場中講述名才及其產品和服務的引人入勝，我們首先需要定義名才為市場帶來的價值。很明顯的是名才在ehr領域具有資深背景，也專注科技帶來的技術變革，因此公司的愿景“成為全球優秀的人力資源科技服務公司”為企業指明了方向。

Opportunity

To tell the compelling story of MCHR and its products and services in the fierce global market, we need to define the value that MCHR brings to the market. It was clear that MCHR had a solid background in eHR and a focus on the technological changes brought about by technology, their vision： “Become the world leading human resource information technology company" , leaded the direction for the company.

解決方案

如何在視覺上體現“成為全球優秀的人力資源科技服務公司”？在審視hr領域相關的視覺形象后我們發現服務HR領域的領先企業在品牌形象上忽視了“人”的元素，所以從差異化以及和文化匹配度上我們大膽的使用了“人”作為了核心的創意理念，使用“人”+“地平線”的視覺策略來強調名才的全球化視野和專注于hr的能力，這也呼應中文的直接聯想：成就杰出人才。
我們為名才設計了一整套設計表達，以傳遞公司的使命和承諾。我們設計了一套完整的關于人的視覺元素，除了品牌標識，還包含插畫到icon，整體訴說人力資源領域最關鍵的在于關注人，它是名才所有產品和服務體系的基礎。新的形象采用具有活力、現代和具有行業差異性的配色系統，傳遞樂觀積極的技術感——有別于該行業嚴謹、穩重的風格。

Creativity/Innovation

After reviewing the visual images in HR field, we found that the HR leading companies had neglected the element of HUMAN in their brand image, so we boldly used HUMAN as the core creative concept in terms of differentiation and cultural matching. We used the visual strategy of HUMAN+ HORIZON to emphasize MCHR's global vision and ability to focus on HR, which reflects the direct association with the Chinese word: Accomplish Outstanding Talent. We created a package of design expressions for MCHR that conveyed the company's mission and commitment. It is a full set of visual elements about human, reflects to brand logo, illustrations and icons, to elaborate that the critical core in HR is to focus on people, which is the foundation of all of MCHR's products and service systems. The new identity uses a color system that is dynamic, modern, and differentiated from the industry, and conveys an optimistic and positive sense of technology - a departure from the rigorous, staid style of the industry.

結果

全新的品牌形象使名才在中國乃至全球范圍內有了一個明確的身份識別，在2021年底舉行的行業峰會上正式揭開面紗。憑借具有差異性和國際化的視覺系統，促使名才在中國上千家人力資源公司中脫穎而出，引領中國人力資源發展。

Results

The new brand image of MCHR officially unveil at the industry summit that was hold at the end of 2021, it gives MCHR a distinctive identity from China to worldwide. With a differentiated and international visual system, it has prompted MCHR to emerge among thousands of HR companies in China and lead the market development in China.

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